Thursday, 30 November 2017

8 Best Content Marketing Strategy that Boost Conversion Rate

       
           Content Marketing is an essential online marketing strategy for the businesses. Brands provide valuable content for their customers rather than overloading with sales pitches, ads and promotional materials. Content marketing is sophisticated and long-term digital marketing strategy. Blogs and articles help you get valuable keywords into your website. Search Engine loves relevant content that helps their user. Developing content gives the opportunity to put your brand in front of your target market. Provide useful information so that the audience will associate with your brand with value.
          Curated content describes credibility, authority and helps position your company as a thought leader. It can help you to build brand awareness, generate leads and drive conversions. High-quality content directly impacts the effectiveness of your search engine optimization and social media marketing efforts. The posted articles, illustrations, and infographics will become an asset that can draw traffic for months and even years to come.
        It is important that you address evergreen topics that are relevant to your business. Suppose you are selling office supplies, relevant evergreen topics include " Different types of pencils or pens when to use them" or " How to keep your office desk for the productive work?". The key to creating evergreen content is to add a unique viewpoint to popular topics. If you have a specific niche market, look for the long-tail keywords that have the volume making your evergreens even more valuable. The topics that are relevant to the foreseeable futures are considered evergreen content. Consider basing your evergreen content pieces around keywords you'd like your site to rank for. Follow the basic SEO techniques like on-page keyword optimization,  making use of your images alt text, social sharing buttons etc.,

   Here is an overview of valuable content,


 
         Content marketing strategy starts with the target audience and dives deeper into understanding your brand's expertise and unique value proposition. Here are some fresh ideas to get you started,

     * Narrow your Topic: Write simple, specific topics that are more grabbing like "Guide to powerful Kick Techniques" or "How to improve the website Speed?" etc. Broad topics tend to be shorter keywords or head terms with more competitions.
     * Link Posts Together: If you are doing the complete guide on a topic, divide the broad topics into narrow and then link those articles together. This is great for SEO and let readers solve a specific need while guiding them to additional relevant articles.
    * Repurpose your Best Content: Reformat your content for different mediums appealing to more audiences and extend your reach.
    * Showcase User-generated Content: Use reviews and customer submitted the photo as part of your content strategy. These act as a social proof that your customers love your products and also other shoppers make the first purchase.
   * Create product videos for your products: Create demo videos or explainer videos for your products to highlight their value. This will help shoppers to understand how they benefit from your product and possibly help them to purchase.

    Align your content strategy with your sales funnel. Content strategy gets results because of its tasks involved in creating, managing, distributing and measuring the content with strategizing to change the relationships that customers have with the brand through content in order for the company better meet its business objectives. Brands looking to broaden their content presence in order to better inform and involve consumers. Content Strategy workshops build on vision, mission and values, Brand positioning, Brand storytelling and customer experience workshop etc.,
 
   Here are the things to focus on building a content marketing strategy that boosts low conversion rate,

1. KPI's for your content strategy:  KPI's will tells that you are achieving the target or not and how much effort to put on. Choose the KPI that indicates progress towards your goal.

   Here are the KPI's that you should always document,

          * Time spent on a blog or other contents like ebooks, whitepapers and so on

          * Bounce Rate on average views of your post

          * Social media shares & Conversions

          * Comments posted & inbound links generated

2. Map your Content Strategy to your Marketing Funnel: It is important that creation procedures related to various stages of the marketing funnel. Streamline your content strategy that engages with your target audience. Here is the process

   * Build a content calendar and publish a couple of articles over a month or so

   * Strategise your content that has no more than 2 keywords per month

   * Move to the next set of keywords from the pool of targeted keywords in the next month

3. Focus on the Purpose of your content: when you have an idea of content strategy, it is important to figure out your audience. See what you are targeting, what problems you are trying to alleviate for your audience, where to fit in etc. Keep content short and to the point. As a business, you need to have diverse content creation and distribution strategy. Most successful business owners invest in a variety of verticals in content marketing strategy like blogging, infographics, ebooks, Whitepapers etc.,

4. Write for the website:  People come to your website with specific tasks in mind. When developing site content, keep users tasks in mind and write to help them to accomplish those tasks. Perform tasks analysis and analyze metrics to better understand what users are looking to accomplish. knowing users' tasks help you identify,

   * Content to feature on your landing page

   * Page headlines and sub-headlines

   * Logical structure of the page content etc.,

In order to get results from your content marketing efforts, you need to give it a time.

5. Create Linkable Content: The first step is to understand why people should link to your material and find ways to gain their support. Because your content might help someone else; You can do in this way,

   * Support an article with reference

   * Share the authoritative content (e.g research, ebooks)

   * Provide original research and insights

   * Share the visual assets( infographics, charts &diagrams, videos )

    Content is not simply a clever place to insert internal links for indexation, but also to aid our sites UX. Bold content links make them visually stand out from the rest of the content to click on them. Relevancy is key because irrelevant links will disrupt your UX and result in bounces.
    And, ensure that webpage contains no broken links. If so, redirect those links to relevant web pages. Additionally, make sure that any linked web page is not more than one click away from a conversion page and always contains a call to action in a reach.

6. Identify your Primary audience and their pain points: Find out what your audience is struggling and what content could be created to help answer their questions. Consider talking to these people and think about how your products can be developed for your customer,

    * Customer Service

    * Sales

    * Technical Support

    * Product Marketing & Management

    * Social Media Marketing channel

 7, Get Ideas from popular Content: You can try picking out ideas that have already been successful and research what has worked for your target audience before. Then, come up with topic ideas based on those findings. You can use the tools like Buzzsumocontentgems to find trends and popular topics. The goal is to create something completely fresh based on those results. A great way to help index your content is to place link tags, or keyword tags on content that will communicate to search engines the topic of that landing page.

  8. Internal Content Linking: It is the process of connecting particular page to your site to another page. If you think SEO as a house, internal linking is the framework of the house. Internal linking provides the flow of traffic. Neglecting internal linking cheats you out of essential traffic, engagement and shares. If you are not using your content as a foundation with which to link back to other content, you are helping your audience to neglect you. Internal linking doesn't work if you don't have an existing base of content and aren't adding new content to it all the time. Here are the things you need to do to start reaping the benefits,

   * Keep your internal content links heavy

   * Make your Anchor Text Descriptive

   * Audit & Update Internal Links

   * Link to several internal pages in every post

   * Keep your links logical

Wednesday, 15 November 2017

The Best SEO Tips to get your Website Optimized for the Keywords

   

        If a potential client lands on your website, they only care about solving own pain points and making sure you or your agency can indeed solve the issues. Your content needs to be written in such a way that it totally relates to them and solve their problems. Depending on what action you want them to make, you need to write the website content to your potential customer what they need to do next. If you don't guess what's going to happen? Nothing will happen.
         When you are implementing SEO strategy, you will encounter to conduct an audit, coming up with a plan to optimize your site for each Google Ranking Factors result in thousands of potential tasks will worth the time and effort of implementation. For bigger product sale or lead generation strategy, you'll need to make more touches with a prospective customer. The successful eCommerce website drives most of the sales from organic search traffic landing on product or category pages. These are high intent searches and they are most likely to convert than someone seeing an ad or coming in from blog post. If you have the eCommerce website, you should primarily concerned with organic visibility of product and category pages.
        Keyword Research is to find & research actual search terms that people enter into search engines. The knowledge about these search terms can help to inform content strategy or marketing strategy overall. Keyword research process help to come up and narrow down a list of terms you should be targeting.
       Search Engines look at 4 things when deciding to rank of your website,
             1. Rank
             2. Authority
             3. Relevance
             4. Technical Issues

       Rank is the position that your website occupies in the SERP's for particular searches. Search Engine determines the authority and credibility of the content's factors as the type and quality of inbound links from other websites. It checks the content and anchor text is being used and age of your domain. Older the site have higher the trust factor. Search Engine looks for clues as to how relevant your content is to a particular search query.
     1. Use Schema Markup: Search engines see your website is the third most important factor in ranking. By using schema, search engine sees your site the same way you and your user see it. The schema markup help to appear correctly in Quick Answers and Rich cards in Google results. You might have seen the Rich Cards are searched for a local business, reviews, and other popular information.
     2. Page Authority: Google algorithms determines organic ranking by scanning the content on websites to determine its relevancy. The more often the keywords are mentioned in a relevant query with high-quality content, the more likely your website will receive the higher ranking.
     3. Path of Least Resistance: To rank highly in the SERP with your website content, you should choose the path of least resistance. For ex, If you are selling shoes, you would want your website to rank for the term "shoe store(a head term)" or If you optimize several pages of your website for a particular pair of shoes, you will have greater success for the niche keyword.

Here are the steps to Research Keywords and Optimize your Website Content

`1. Make a list of important and relevant topics about your business: Think about the topics you want to rank for. Come up with 5-10 topics that you think are important to your business. Then, use this topic bucket to come up with some specific keywords in the process.
2. Fill those topics with Keywords:  Once you got the topics you want to focus on, it's time to identify the keywords that fall into those buckets. These are the keyword phrases that are important to rank in SERP.
3. Research related search terms: When you type your phrases and scroll at the bottom of google results, you will notices some suggestions of search related to your original input. these keywords are also taken into considerations.
4.  Check for head & longtail keywords: Head keywords are short and generic. Long tail keywords contain 3 or 4 words. Focusing on long tail keywords is key to successful search engine optimization. Although these keywords get less traffic, they generally associated with qualified traffic
5. Check your competitor how they rank for keywords: Understanding what keywords your competitor is trying to rank for is a great way to help you give a list of keywords for another evaluation.
6. Content is the King: If your content fails to provide your users with an added value, it will not help to acquire any leads/customers. It is not just about the quantity, it's more about the relevance of content to potential searches. Creating Unique Content which appears nowhere online will improve the better website ranking.
7.Write the content that gets backlinks to our website: The important thing in reaching out a website is to customize the email that is relevant to our website. By saying "I love your post about the SEO Training because of the features you mentioned" makes it specific to the website owner that you have visited and read their site and easy to get the backlink.
    Qualitative Factors: Link building is the process of getting links from other sites and content plays a key role in this process. What makes content linkable? Your content might help someone else; Support the article with reference and Share the authoritative(e,g, research) or valuable (e.g.guides or ebooks) content. The best content target towards a specific niche. It is built upon answering questions and helping to address pain points relevant to niche.
       Evaluate the quality of backlinks on the organic landing page report in google analytics. Keep in mind the following when creating the links to your website,
a. Subject Relevance: Google quickly recognizes if the backlink matches the target subject. Therefore backlink content should always relate to the landing page.
b. Anchor text: The link text should relate to the target page of the potential content.
c. Link Location: Link building is the cornerstone of SEO. Link from content is highly rated than links from the footer or the site navigation.
d. Follow or NoFollow: Webmaster give the outgoing link with attribute follow or nofollow.  This tells search engine bots whether they should follow the link or not.
8. Interlinking: Secrets of Internal Website Links:  If keywords are the bricks and posts are the buildings, the internal links are the infrastructure that brings your online city to life and makes it flourish. Without the connection pages and posts are separate units without power. Links help people to navigate through your website and dig it deeper exploring relevant content and reduce the bounce rate.
Interlining Checklist:
a. Always use do follow interlinks with the content body
b. Build links with anchors and according to the keyword of the page, you link to
c. Link from content above the fold
d. Don' t overuse interlinking. 1 link per 100 words is enough
e. Have all your pages interlinked with each other.


9.Use your content as the source for the content you found: Write to the website owner and compliment or comment on the article or post you want a backlink from. Mention the post you found them on, and then bring up the post you want the link from. By telling about your website and why it is a good source for the post makes your website is great content.

Here are some simple ways to dominate in your niche,
1. Guest Posting: It is the Number 1 link building strategy and a great way to show your expertise to a different audience and expand your reach as well as for the authority backlinks to your site. Use the following steps for writing a high-quality blog post in creating powerful backlinks,
  a. Choose the best blogs for guest Posting
  b. Choose the topic to write about
  c. Craft your Post
  d. Include links to your site
2. Blog Commenting: Comment on a blog post to get authority backlinks is a great strategy to improve website ranking and get exposure in your niche.
3. Creating Infographics: It is a powerful SEO tool in the social media world. Graphics are a visual representation of data or information. The simple visually appealing graphics image has all the details of your product. Creating compelling graphics enables high authority website to embed the HTML code to share your work with the reader.
4. Directory Submission: It is an excellent way to build authority backlinks for SEO. It is not a matter how many directories you submit your content to. If they are not respected by google and other search engines, it won't make much impact. So, submit your blog to the top directories with an at least page rank of 6.
5.SEO Strategy:  The best eCommerce strategy is focusing on creating content that generates links back to the domain that will raise the overall domain authority leading to higher search pages on the websites of product and category. One of the biggest drivers of qualified leads and sales is targeting single competitive keyword.

Types of SEO services:
    On-Page SEO and Off-Page SEO: On-Page SEO effort makes it easier to find your website and index it and clarify your content. Off-Page SEO covers external to your website and ensures an inflow of high-quality inbound links. You can use off-page optimization to improve your website's reputation and authority.
  Keyword Research: It is the process of collecting a list of keywords, determining relevancy, user intent and competition keywords that a site should be optimized for.
  Content Planning: It is creating a blog post, landing pages and other content types that are designed drive quality organic traffic to a site.
   Analytics: It is a process of installing the tracking software, setting up custom reports and teach business leaders how to read & interpret metrics.
   Pay-Per-Click: Its optimization services for ads hosted through Adwords or PPC advertising platform.
   Local SEO: It is specialized services that cater business with customers located in the specific area.  Also, it is an optimization of google maps & other directory listings.

 SEO Performance:  There are numerous metrics to check on daily, weekly and monthly basis in order to keep your SEO plan on track and measure success.
       Daily SEO Fix helps to accomplish your SEO goals and it gets us thinking.
       FIX 1: Keyword Research - quickly analyze the SERP's for your query and see what factors are affecting your ranking opportunity.
       FIX 2: Find question keywords to boost your content and featured snippets - When you answer the questions searches that are actually asking, you've got more opportunity to rank and earn qualified traffic to your site,
       FIX 3: update your Keyword Metrics: Track the overall SEO progress of the site and dig into the nuts & bolts of your keyword data.
      Every week you should study the analysis of traffic from organic search queries to the website. Also, how many conversions there have been made on your website as a result of organic search traffic and keywords. Measuring the number of search engines that have been indexed your site is an easy way to check the website growth resulting from your SEO efforts. Use site query on google, it shows how many pages are indexed. Just enter "site:" and your website URL and start the search.
      Keep the list of keywords that bring traffic from organic search queries to your site. Study the organic traffic in detail once in a month. Create a list of top 10 keywords for which you want to achieve rankings.