Wednesday, 15 November 2017

The Best SEO Tips to get your Website Optimized for the Keywords


        If a potential client lands on your website, they only care about solving own pain points and making sure you or your agency can indeed solve the issues. Your content needs to be written in such a way that it totally relates to them and solve their problems. Depending on what action you want them to make, you need to write the website content to your potential customer what they need to do next. If you don't guess what's going to happen? Nothing will happen.
         When you are implementing SEO strategy, you will encounter to conduct an audit, coming up with a plan to optimize your site for each Google Ranking Factors result in thousands of potential tasks will worth the time and effort of implementation. For bigger product sale or lead generation strategy, you'll need to make more touches with a prospective customer. The successful eCommerce website drives most of the sales from organic search traffic landing on product or category pages. These are high intent searches and they are most likely to convert than someone seeing an ad or coming in from blog post. If you have the eCommerce website, you should primarily concerned with organic visibility of product and category pages.
        Keyword Research is to find & research actual search terms that people enter into search engines. The knowledge about these search terms can help to inform content strategy or marketing strategy overall. Keyword research process help to come up and narrow down a list of terms you should be targeting.
       Search Engines look at 4 things when deciding to rank of your website,
             1. Rank
             2. Authority
             3. Relevance
             4. Technical Issues

       Rank is the position that your website occupies in the SERP's for particular searches. Search Engine determines the authority and credibility of the content's factors as the type and quality of inbound links from other websites. It checks the content and anchor text is being used and age of your domain. Older the site have higher the trust factor. Search Engine looks for clues as to how relevant your content is to a particular search query.
     1. Use Schema Markup: Search engines see your website is the third most important factor in ranking. By using schema, search engine sees your site the same way you and your user see it. The schema markup help to appear correctly in Quick Answers and Rich cards in Google results. You might have seen the Rich Cards are searched for a local business, reviews, and other popular information.
     2. Page Authority: Google algorithms determines organic ranking by scanning the content on websites to determine its relevancy. The more often the keywords are mentioned in a relevant query with high-quality content, the more likely your website will receive the higher ranking.
     3. Path of Least Resistance: To rank highly in the SERP with your website content, you should choose the path of least resistance. For ex, If you are selling shoes, you would want your website to rank for the term "shoe store(a head term)" or If you optimize several pages of your website for a particular pair of shoes, you will have greater success for the niche keyword.

Here are the steps to Research Keywords and Optimize your Website Content

`1. Make a list of important and relevant topics about your business: Think about the topics you want to rank for. Come up with 5-10 topics that you think are important to your business. Then, use this topic bucket to come up with some specific keywords in the process.
2. Fill those topics with Keywords:  Once you got the topics you want to focus on, it's time to identify the keywords that fall into those buckets. These are the keyword phrases that are important to rank in SERP.
3. Research related search terms: When you type your phrases and scroll at the bottom of google results, you will notices some suggestions of search related to your original input. these keywords are also taken into considerations.
4.  Check for head & longtail keywords: Head keywords are short and generic. Long tail keywords contain 3 or 4 words. Focusing on long tail keywords is key to successful search engine optimization. Although these keywords get less traffic, they generally associated with qualified traffic
5. Check your competitor how they rank for keywords: Understanding what keywords your competitor is trying to rank for is a great way to help you give a list of keywords for another evaluation.
6. Content is the King: If your content fails to provide your users with an added value, it will not help to acquire any leads/customers. It is not just about the quantity, it's more about the relevance of content to potential searches. Creating Unique Content which appears nowhere online will improve the better website ranking.
7.Write the content that gets backlinks to our website: The important thing in reaching out a website is to customize the email that is relevant to our website. By saying "I love your post about the SEO Training because of the features you mentioned" makes it specific to the website owner that you have visited and read their site and easy to get the backlink.
    Qualitative Factors: Link building is the process of getting links from other sites and content plays a key role in this process. What makes content linkable? Your content might help someone else; Support the article with reference and Share the authoritative(e,g, research) or valuable (e.g.guides or ebooks) content. The best content target towards a specific niche. It is built upon answering questions and helping to address pain points relevant to niche.
       Evaluate the quality of backlinks on the organic landing page report in google analytics. Keep in mind the following when creating the links to your website,
a. Subject Relevance: Google quickly recognizes if the backlink matches the target subject. Therefore backlink content should always relate to the landing page.
b. Anchor text: The link text should relate to the target page of the potential content.
c. Link Location: Link building is the cornerstone of SEO. Link from content is highly rated than links from the footer or the site navigation.
d. Follow or NoFollow: Webmaster give the outgoing link with attribute follow or nofollow.  This tells search engine bots whether they should follow the link or not.
8. Interlinking: Secrets of Internal Website Links:  If keywords are the bricks and posts are the buildings, the internal links are the infrastructure that brings your online city to life and makes it flourish. Without the connection pages and posts are separate units without power. Links help people to navigate through your website and dig it deeper exploring relevant content and reduce the bounce rate.
Interlining Checklist:
a. Always use do follow interlinks with the content body
b. Build links with anchors and according to the keyword of the page, you link to
c. Link from content above the fold
d. Don' t overuse interlinking. 1 link per 100 words is enough
e. Have all your pages interlinked with each other.

9.Use your content as the source for the content you found: Write to the website owner and compliment or comment on the article or post you want a backlink from. Mention the post you found them on, and then bring up the post you want the link from. By telling about your website and why it is a good source for the post makes your website is great content.

Here are some simple ways to dominate in your niche,
1. Guest Posting: It is the Number 1 link building strategy and a great way to show your expertise to a different audience and expand your reach as well as for the authority backlinks to your site. Use the following steps for writing a high-quality blog post in creating powerful backlinks,
  a. Choose the best blogs for guest Posting
  b. Choose the topic to write about
  c. Craft your Post
  d. Include links to your site
2. Blog Commenting: Comment on a blog post to get authority backlinks is a great strategy to improve website ranking and get exposure in your niche.
3. Creating Infographics: It is a powerful SEO tool in the social media world. Graphics are a visual representation of data or information. The simple visually appealing graphics image has all the details of your product. Creating compelling graphics enables high authority website to embed the HTML code to share your work with the reader.
4. Directory Submission: It is an excellent way to build authority backlinks for SEO. It is not a matter how many directories you submit your content to. If they are not respected by google and other search engines, it won't make much impact. So, submit your blog to the top directories with an at least page rank of 6.
5.SEO Strategy:  The best eCommerce strategy is focusing on creating content that generates links back to the domain that will raise the overall domain authority leading to higher search pages on the websites of product and category. One of the biggest drivers of qualified leads and sales is targeting single competitive keyword.

Types of SEO services:
    On-Page SEO and Off-Page SEO: On-Page SEO effort makes it easier to find your website and index it and clarify your content. Off-Page SEO covers external to your website and ensures an inflow of high-quality inbound links. You can use off-page optimization to improve your website's reputation and authority.
  Keyword Research: It is the process of collecting a list of keywords, determining relevancy, user intent and competition keywords that a site should be optimized for.
  Content Planning: It is creating a blog post, landing pages and other content types that are designed drive quality organic traffic to a site.
   Analytics: It is a process of installing the tracking software, setting up custom reports and teach business leaders how to read & interpret metrics.
   Pay-Per-Click: Its optimization services for ads hosted through Adwords or PPC advertising platform.
   Local SEO: It is specialized services that cater business with customers located in the specific area.  Also, it is an optimization of google maps & other directory listings.

 SEO Performance:  There are numerous metrics to check on daily, weekly and monthly basis in order to keep your SEO plan on track and measure success.
       Daily SEO Fix helps to accomplish your SEO goals and it gets us thinking.
       FIX 1: Keyword Research - quickly analyze the SERP's for your query and see what factors are affecting your ranking opportunity.
       FIX 2: Find question keywords to boost your content and featured snippets - When you answer the questions searches that are actually asking, you've got more opportunity to rank and earn qualified traffic to your site,
       FIX 3: update your Keyword Metrics: Track the overall SEO progress of the site and dig into the nuts & bolts of your keyword data.
      Every week you should study the analysis of traffic from organic search queries to the website. Also, how many conversions there have been made on your website as a result of organic search traffic and keywords. Measuring the number of search engines that have been indexed your site is an easy way to check the website growth resulting from your SEO efforts. Use site query on google, it shows how many pages are indexed. Just enter "site:" and your website URL and start the search.
      Keep the list of keywords that bring traffic from organic search queries to your site. Study the organic traffic in detail once in a month. Create a list of top 10 keywords for which you want to achieve rankings. 

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