Tuesday, 30 May 2017

The Perfect Landing Page Optimization Technique for Inbound Marketing


           
                      Companies that leverage the power of inbound marketing gain huge advantage over the competition.  Inbound marketing is a marketing channel to bring potential customers or users to your website or blogs, rather than fighting for their attention. The goal of inbound marketing is to pull your customers towards your product or service by making your startup or your company easy to be found. As opposed to inbound marketing, the outbound marketing pushing your product in front of potential customers through an advertisement or adwords etc. Inbound marketing will help you to build successful startup of your company and prevent you from the failure. The advantages of inbound marketing include,

             * MUCH MORE VALUABLE CUSTOMERS

             * BUILDS A STRONGER BRAND : Inbound customers are happier customers, better reviews and more fun to serve by employee satisfaction

             * Competitors outbound marketing drives inbound marketing to your website

             * Inbound Marketing works very well in good and bad economy

             * Inbound has worked for decades and internet has enhanced the inbound advantage, Inbound marketing isn't going away.
         

              There are key performance indicators that measure the growth of inbound marketing.   Inbound marketing strategy is connecting your potential customers by sharing content, they find useful. The majority of inbound sales comes through search engines organic results, sponsored ads or local results.

            Here are few things you can test and tweak to your inbound marketing strategy,

                     * Landing page Layouts, images, and colors

                     * Content formats, styles, lengths and level of technical expertise

                     * Promotional channels, frequency, times and days, geo targeting and messaging

              The Landing Pages are very important for inbound traffic, customer engagement and ultimately your goal completion. Generally, there are two types of landing pages : lead generating and transactional .Lead generation are capturing emails and other info essential to your marketing and conversion funnel. Transactional is about getting the consumer to buy the product and you could be on a click away from your shopping cart.

        There are many factors to think about when you are creating landing pages like how much marketing efforts you need to be successful with the platform and technical complexity of website etc., Also, you should have the knowledge about price, template diversity and scope of integration(ex. email marketing tools, CRM etc). The first job of inbound marketing campaign is to attract visitors to your website.  So, follow these guidelines that fits your inbound marketing campaign and attracts visitors into the sales pipeline.

          1. Define your Audience /Personas:  Personas are much more than demographics and require deeper understanding of potential prospects online buyer's behaviour. This information opens a doors and presents a few key opportunities. If your content is high quality, educational and helpful that will give you an amazing opportunity to drive new visitor to your website.

          2. Use your Prospects Keyword : Rely on your industry knowledge to easily identify the basic keyword. Create a goal to rank at the top of search engine results page for the more unique long tail keywords.  These more specific keywords that speak to the unique aspects of your products and services.

         3. Build a landing pages that complement to your call-to-action: The landing page should give your visitor clear and specific instructions on what to do next such as fill out a form or download your free offer etc. Simply directing them to home page is a missed opportunity for seamless lead generation. Each of your call-to-action should be connected to landing page specifically created for it.

      4. Use Simple Design Methodology : Our goal is to create a content rich website. Keep your home page uncluttered and let your navigation menu and calls to action take your visitors deeper into your content,

       5. Also, you have to optimize the following factors for your landing pages like,
 
                 * Site Speed
                 * Site Responsiveness
                 * Design and Feel
                 * Messaging
                 * Awards and Recognition
                 * Testimonials      etc.,

    Asses your Inbound strategy and improve the website traffic through this perfect landing page technique,and  must have Landing Page Elements .


    

Wednesday, 17 May 2017

How to improve SEO Ranking and Visibility of Website

         

           It is important to ensure that your new business website is in front of the right people.  Also, it is necessary to be found by potential customers in google searches. For that, you need the  right SEO practices . The SEO foundation is build on,
         * Content
         * Link Building
         * Good Site Navigation + sitemaps etc.,

Here are the important factors for improving the SEO Rankings,

1. Content : From SEO Perspective, content is critical. But, for in practical terms, what does it mean for the business website. With the careful thought and planning about to publish on website can help to improve the SEO ranking.So, keep track on what people search for in order to find for the products or services can make a big difference. There are 3 components that make up the great content,

             * Relevancy
             * Quality
             * The overall content experience
 
      You can improve the SEO ranking by regularly adding the new content to your website and providing the fresh content through news articles, blogs and linking in your social media. The good quality and keyword research content create wider reach of online presence and more engagement with target audience. Here are the ways to improve the content suitable for your visitor and not search engines,

    * Create Personas to provide the content and focus on the audience

    * Write on the topics they want to know in details. You can use the tools and find out what the people regularly searching for

    * Engage your audience by asking them questions; offering free downloads, signups and newsletter etc.

 Use of Friendly URL in the Web Page:

       * Keywords in the URL help to confirm the visitors seeing your URL in the social media / email /Newsletter and help them to know what they are looking for.

      * Also, Keywords in the URL are displayed in search results and URL is one of the most considered searching elements.

     So, enhance the visitor experience and improve SEO performance by including keywords in your URL.

2. BackLinks : Links are another measurement of content quality. Backlinks are the most important factor in google ranking. Google reads your backlinks matching anchor text and consider your content are relevant. The top quality content creates high quality backlinks and provides the ranking signals, link authority and link diversity.
Follow these strategy for your website link building,

          1. Link Building Strategy
          2. Skyscraper-technique
 
Also, using the link auditing software provides information about the number of backlinks and the quality of the links. You can reach out high quality partners for backlinks.

3. On-Page SEO : 
        Page Title : Keywords in the page title getting high position in search results and it should contains only 70 characters. Make the page title with h1 Tags. Don't use multiple h1 tags on the same page
        Meta Desc : Describe your webpage with the keywords in the meta description of 140 characters. Include the long tail keyword that best suits your webpage at the meta keywords section .
         Body Section:  Suitable keyword phrase should come to 4 or 5 times in the body. For the consistency purpose, use keyword 4 times in 300 words. Highlight the keyword by making it italics or bold or underline that are noticeable to users and search engines. Some crawlers calculate text/html ratio of each page. If it is low that affects your page ranking.
        Image Search : Give Logo Name with Keywords so that image search bring the company logo in the search results. Also, give image names with keywords for image search bots to display and make link to your website. The Alt tags on image with keywords can use the search engine and image bots for searching the images related to keywords. Include the keywords in image description for image search bots.

4. UX in SEO Ranking: Whenever the perspective customer land on your website you should give them an experience that is welcoming, responsive and user friendly. The layout is an key element of website design, which cannot be easily measured. It is a look and feel that helps site visitors know what goes where, and easily tell between one element to another. The website structure and the way it organizes the content is important factor in UX. The general guideline to stick here is to not have site visitors take more than 2 clicks to look for what they need.

The Key UX data Points are,
       * Conversions
       * Page value ( total revenue / Unique Visits)  or goal completion within session
       * Unique Visitors
       * Social actions
       * Number of Actions/Visit
       * Bounce Rate
       * Time On Page
       * Exit Rate
   
5. Account Creation and Analysis : 

         * Make the social media buttons on the home page to visitors like or follow and get company updates at social network feeds.
        * Set up your place on google maps pointing your store location to improve local searches and search  queries with place names.
        * Give Sign up option via social media to collect information about your customers so that finding and exploring more interest of them.
        * Give dynamic content like latest tweets, user comments etc., at the home page for page freshness..
         * Rich Snippets : Use the structured data from the schema.org for rich snippets. Make a photo or stars along the indexed webpages at the search result page.
     
     In a nutshell, your content has to be elite and has a chance to score highly on search results. If your content isn't competitive in relevance and quality, links won't help. If it is, links will make the difference. So, your focus should turn to marketing that will drive your reputation, visibility and helps attract links to your content.