Wednesday, 28 June 2017

The International SEO Article of Your Dreams

     
      If you are increasingly having visitors to your website from international locations, now be the time to start implementing an international strategy. There are some important things to take into consideration like,

     * Need to implement ALL technical fixes
     * Need to work in your business to carry out international orders and transactions
     * Need to have the resources to carry out the work and manage each variations in the future

           Also, the keyword research will help you to find out the demand in the locations that business will be expanding into. Keyword research should be done in the language and locations.
   
        If all the above done properly, then the next stage is to plan the implementation

    Website Structure :
                  There are 3 main structure types,

          * ccTLD            - Domain variations such as example.uk, example.au
          * subdomain      - uk.example.com, au.example.com
          * subcategory    - example.com/uk, example.com/au

You can do this in the variations that include both language and location, but this can be done with just language or location. Simply, add the following code in your website,
       

    Remember that, when you change example.com to exmple.com/en-gb, it means example.com pass through a redirect. Internal links also need to change with this href lang tool so that to reference specific URL rather than the home page.

Metadata and Content :
         You have already carried out keyword research to find out where the demand is based on different language, so this is where the new meta data needs to be used for each language variations. The on-page content also needs to reflect the language that the user is on. If hreflang is marked up to say the page is in french, it needs to be written in french. So, translate the content that should reflect the audience you are targeting and their behaviours.Take into considerations of cultural differences into account when writing new content or trying to sell a product in different market. The areas of websites such as security, payment gateways, type of language used, shopping cart structure and many others are all important factors to consider when you carry out international orders.

Develop Internationally Optimized site:
           Make your international content indexable with its own web structure and enable a specific structure for each country or language.
       Make your international web version easily findable: Feature a visible and crawlable menu and suggest your international version when they are relevant and not automatically redirecting to users.

Target your International Search Audience :
            If there are more visitors in your target location is a factor that influence your site operations and there are enough potential traffic and conversions per country, then set your international target to country specific. If not, set to language specific operations. Use tools and studies like Similar Web, TNS Digital life and ComsCore data to understand your international audience behaviours and characteristics. Define your international SEO strategy with keywords and pages to promote. Also, define the goals to target for each international market.

  International Link Building :
             If you have multilingual website, then it's essential to build incoming links to your site from other relevant sites in the same language. When translating an article to other language, make an outgoing links that appeal to an audience in a different country.  This will improve various factors of your businesses like,

    Recognitions: The website becomes a recognizable as well as reliable source throughout the world. Swap the less recognizable websites for authority websites in the country you're targeting.

     Ranking : Linking to local sites can also boost your search engine ranking among your website.

    Follow these principle of International SEO best practices for your website. Anything that helps user experience and organic traffic to your site is likely to improve your SEO.

  Grow your International Search Popularity :
              Create and promote useful and easy to consume assets to connect and build popularity among your international audience. Identify what works in your website at each country and scale it. Always have the negative support, validation for strategy and outreach so that to identify the problem in your business and have the chance to enhance it easily.
           Align your activities for Link Building : Make your product, content, marketing and even operations activities to connect with your international audience. Learn quickly to connect with your audience. Optimize and being constant with your link building actions that to become an authority in your international industries.
   

Tuesday, 13 June 2017

THE SECRETS BEHIND ON CLICK TO CLOSE - INBOUND MARKETING CAMPAIGN

         
Inbound Marketing Campaign

            The goal of the marketing is to sell more stuff to the people.  A successful inbound marketing drives new leads, nurtures your buyer's journey and results in delighted customer, A lead is a person who has shown some interest in your company, brand or product. They might have downloaded your free guide or requested a consultation. To become a lead, the person needs to provide the information of name, address, email or to fill out the form. You need to determine the qualified lead or not by setting up the consultation or they looking for some help etc.

          Lead nurturing is the process of business to develop better relationship with potential customers. It includes listening to their pain points, trying to solve their issues and more importantly finding the solutions and providing answer by email marketing campaigns.  So, the website conversion rate is the total number of conversion(or leads) by the number of visitors who entered your website over specific time range, Aim for the customers and promoters rather than high conversion rate.

         Identify and Develop Buyer Persona : A successful inbound marketing begins with a well defined persona. Businesses and websites are built to profitably serve the needs of the buyers. Customer demographics, behaviour patterns, motivations and goals are all factors to consider when developing your inbound marketing customer persona.

   Understand your Buyer's Journey :
             The buyer's journey is the term that refers to the path that take from being stranger to customer. There are 3 buyer stages that can be referred as, TOF, MOF, BOF ; top-of-the-funnel, middle-of-the-funnel, bottom-of-the-funnel.
              You can choose to call them at each stage, what really matters is that you aware of them when developing your inbound marketing campaign.
                 
         Persona should evolve over time as you gain more customers and learn from them, Follow these guidelines for developing your buyer persona,

           1. Ask for feedback :When developing new leads through your website, make sure to add persona related questions to the appropriate website forms. Ask them what your customers or clients in common.
            2. Review your database of current desirable customers or clients. Look for trends on how they found you,.
            3. Provide high demand content offers :
                         In the awareness phase, your buyer wants free whitepapers, guides and tips, ebooks, checklist, videos etc.,
                         In the consideration phase, your lead is looking for free webinars, case studies, free samples, product spec sheets, catalog etc.,
                         In the decision phase, your buyer need the resources to help them decide what the company will choose to deliver the solution they need like free trials, demos, free consultation, estimates or quotes, coupons etc.,

     Here are some of the best strategies suited for customer engagement in business growth,

    1. The Perfect Welcome Page : Having a clean, well designed and customer friendly landing page will convert the visitor as many as possible.  Ditch the confusing and cumbersome layouts that will increase the engagement.

 2. Use Social Media : Social media is customer outreach tool. where your customers has a chance to voice their opinion, express their likes and dislikes and feedback that will improve the buyer-seller relationship, Be proactive and follow what your customers care most and focus your approach to reaching them online.

3. Use Live Chat : It is one of the customer facing tool and that you can use to generate leads, renew interest and drive the sales. It is an real time solution for your customer needs at the exact moment,

4. Improve Your Content Reach : You should have an content strategy for engaging your customer. The content strategy is the one where all your content is focused on your customers, what they need, prefer or interested in. You can use various channels of your content strategy like blog post, videos, ebooks, whitepapers, case-studies and eye-catching imagery etc

5. Focus on Online Reputation : Manage both sides of search engine results page (SERP) by proactively managing online reputation. Investigate what complaints customer have. Engage your customer and provide workable solutions and always follow up until customer satisfied.

6. Lead Nurturing: It is the deliberate process of engaging potential new customers by providing content that is relevant to their persona and buyer stage.  Effective lead nurturing will position your company as the trustworthy choice to help them reach their goals. It has four basic functions,
   a. Educate your potential customers with your unique perspective on their problems and goals
   b. Show them how to get closer to their goals
   c. Engage them with the content that is relevant to their persona and buyer stage
   d. Convert them to customer by making it clear how to get started