Wednesday, 17 May 2017

How to improve SEO Ranking and Visibility of Website

         

           It is important to ensure that your new business website is in front of the right people.  Also, it is necessary to be found by potential customers in google searches. For that, you need the  right SEO practices . The SEO foundation is build on,
         * Content
         * Link Building
         * Good Site Navigation + sitemaps etc.,

Here are the important factors for improving the SEO Rankings,

1. Content : From SEO Perspective, content is critical. But, for in practical terms, what does it mean for the business website. With the careful thought and planning about to publish on website can help to improve the SEO ranking.So, keep track on what people search for in order to find for the products or services can make a big difference. There are 3 components that make up the great content,

             * Relevancy
             * Quality
             * The overall content experience
 
      You can improve the SEO ranking by regularly adding the new content to your website and providing the fresh content through news articles, blogs and linking in your social media. The good quality and keyword research content create wider reach of online presence and more engagement with target audience. Here are the ways to improve the content suitable for your visitor and not search engines,

    * Create Personas to provide the content and focus on the audience

    * Write on the topics they want to know in details. You can use the tools and find out what the people regularly searching for

    * Engage your audience by asking them questions; offering free downloads, signups and newsletter etc.

 Use of Friendly URL in the Web Page:

       * Keywords in the URL help to confirm the visitors seeing your URL in the social media / email /Newsletter and help them to know what they are looking for.

      * Also, Keywords in the URL are displayed in search results and URL is one of the most considered searching elements.

     So, enhance the visitor experience and improve SEO performance by including keywords in your URL.

2. BackLinks : Links are another measurement of content quality. Backlinks are the most important factor in google ranking. Google reads your backlinks matching anchor text and consider your content are relevant. The top quality content creates high quality backlinks and provides the ranking signals, link authority and link diversity.
Follow these strategy for your website link building,

          1. Link Building Strategy
          2. Skyscraper-technique
 
Also, using the link auditing software provides information about the number of backlinks and the quality of the links. You can reach out high quality partners for backlinks.

3. On-Page SEO : 
        Page Title : Keywords in the page title getting high position in search results and it should contains only 70 characters. Make the page title with h1 Tags. Don't use multiple h1 tags on the same page
        Meta Desc : Describe your webpage with the keywords in the meta description of 140 characters. Include the long tail keyword that best suits your webpage at the meta keywords section .
         Body Section:  Suitable keyword phrase should come to 4 or 5 times in the body. For the consistency purpose, use keyword 4 times in 300 words. Highlight the keyword by making it italics or bold or underline that are noticeable to users and search engines. Some crawlers calculate text/html ratio of each page. If it is low that affects your page ranking.
        Image Search : Give Logo Name with Keywords so that image search bring the company logo in the search results. Also, give image names with keywords for image search bots to display and make link to your website. The Alt tags on image with keywords can use the search engine and image bots for searching the images related to keywords. Include the keywords in image description for image search bots.

4. UX in SEO Ranking: Whenever the perspective customer land on your website you should give them an experience that is welcoming, responsive and user friendly. The layout is an key element of website design, which cannot be easily measured. It is a look and feel that helps site visitors know what goes where, and easily tell between one element to another. The website structure and the way it organizes the content is important factor in UX. The general guideline to stick here is to not have site visitors take more than 2 clicks to look for what they need.

The Key UX data Points are,
       * Conversions
       * Page value ( total revenue / Unique Visits)  or goal completion within session
       * Unique Visitors
       * Social actions
       * Number of Actions/Visit
       * Bounce Rate
       * Time On Page
       * Exit Rate
   
5. Account Creation and Analysis : 

         * Make the social media buttons on the home page to visitors like or follow and get company updates at social network feeds.
        * Set up your place on google maps pointing your store location to improve local searches and search  queries with place names.
        * Give Sign up option via social media to collect information about your customers so that finding and exploring more interest of them.
        * Give dynamic content like latest tweets, user comments etc., at the home page for page freshness..
         * Rich Snippets : Use the structured data from the schema.org for rich snippets. Make a photo or stars along the indexed webpages at the search result page.
     
     In a nutshell, your content has to be elite and has a chance to score highly on search results. If your content isn't competitive in relevance and quality, links won't help. If it is, links will make the difference. So, your focus should turn to marketing that will drive your reputation, visibility and helps attract links to your content.