Friday, 15 December 2017

The Best Web Designing Trends that Builds Brand Online for 2018

      B2B companies pay attention to trends, customers and take action to improve their business. Companies that launch B2B eCommerce solutions deepen their customer relationships, attract new customers and become more profitable. Unlike the standard B2C model, B2B designed to meet the needs of the sellers whose customers are primarily companies - possibly complex organizational structures with multiple users and various roles and levels of permissions. There are 2 basic actors in B2B model,
         * A Seller is an admin user that accesses the System from Admin panel
         * A Buyer is any consumer associated with company account who accesses the system from the storefront
       B2B marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in market penetration and aiding in market entry for any organization. It provides a framework for analyzing organization strategies, identifying synergies with various stakeholders, and building and leveraging company's core competencies.
        Inspiring brand tells your brand story through Brand strategy and planning. Brand impacts revenue growth when it gets activated by the sales force and becomes uniquely equivalent to your customer and prospects. Do you have the right marketing strategy to your revenue growth goals?  This Interactive Tool will help you understand if you have a chance at success.
        Branding is business mixed with emotions, expectations, and engagement. It consists of your web presence, communications, and products. It is also baked into your product details, customer details, and checkout page. People purchase products because of story, an emotional connection they feel with the brand. As eCommerce business owner, building powerful and engaging online brand is our most important work. There are a lot of web design trends that take the internet and are widely used on many different websites. The innovative web design strategies have seen in a website traffic and overall conversion rates.

   Let us take a close look at some of the web designing trends that takeover in the year 2018,

1. Provide a  Personalized Experience: Web Content Personalization is a well-established marketing tactic among B2C websites. Personalization of Emails is a common tactic across all industries. Ecommerce has become customer oriented that they do all the shopping online completely on their own. They are like detectives searching right kind of clues to decide a product is worthy of their attention.

2. Create Efficient Check Out Process:  According to the research, the confusing checkout is among the top 5 reasons for cart abandonment. Make your checkout experience is completely linear. Never make objects clickable during the checkout phase so visitors get distracted and leave, abandoning their basket.

3. Optimize website for common Browsers: Don't forget to design your website for overall accessibility. When designing your website, try to avoid your website relying on browser specific behavior. Test its appearance & functionality on multiple browsers to make sure that all your visitors are getting the experience you've worked hard to create. Not all users have javascript enabled browsers and technologies like flash and ActiveX may not render well in every browser.

4. More Shop Features: Customers simply hate it when they feel limited by the options they have been given on the website with an unlimited number of products and categories placed on a shopping page. Integrate social media feature on the website. Countdown timers are good way of closing the deal with limited time offers in the form of discount and free shipping. All these features make customers life lot easier and consistent with the current trends have had so for.

5. Product Video Integration: Video content is an entertaining form of storytelling and outstanding way of conveying complex information instead of explaining the use of words alone. It is an informative approach in the form of guides to instruct customers on how to use their products and making the browsing experience much more enjoyable.

6. Display Reviews & Testimonials: Customers more likely purchase the goods on a website that has the reviews and testimonials on them rather than random or unknown eCommerce website. Someone actually tested on the quality of goods provides some assurance that the business is totally legit. As a result, the conversion rate will go up along with profit. Customer Reviews give you unparalleled insights into customer trends.

7. Adding small Icons to make Navigation Easy: Adding small icons to make their product categories more intuitive. It's a great trend - when it is executed well. Visitors clicking the categories and find the product items that results in best user experience.

8. Going Social on Product Pages: Remember that, there are customers and prospects out there ready to connect with you on social media.  If an element isn't adding any value to your page's conversion goal, it has no business on your web page. You should justify the presence of social icons on product pages. It may distract visitors from page goal, which is to increase clickthroughs to the 'Add to Cart' button.

9. User-Generated content TakeOver:  It is one of the most valuable pieces of content you access to. It gives real feedback of your store and products. Social sharing of your products makes your customer more likely to trust your site and customer more likely to purchase after having interacted with UGC. Provide a scrolling carousel on your website with customer reviews, photos, and thoughts about your product. It is not only a powerful statement of how many people love your products, it can be extremely helpful.

10. Consider Retargeting Strategy:  Retargeting helps to reduce shoppers issues and turn hesitant visitors into happy customers. Start by determining which shoppers have added something to their cart, but haven't completed their purchase. Once you identified the audience, it is important to determine how long you want to target cart abandoners. Reaching consumers as soon as they abandon is a must.

Start Your 2018 with Best Foot Forward in B2B :

1. B2B products are of higher intricacy than the B2C products: Visitors to your online store hope to search and find fast and find the exact product they are looking for. So, create well-made product catalog with advanced search options and make sure the product sold on your web store are presented with exact specifications and as many details as possible.

2. B2B sales involve many people: Unlike B2C where consumer buy a product because of impulse, B2B buyers need to make the value and benefit clear their company. There are several peoples involved in the buying process. If you want to persuade everyone involved in the purchasing decision, make sure the product descriptions contain enough technical details and shows of the commercial benefits to the executive.

3. B2B Product Sales cycle takes more time: B2B sales usually last for long. Nurturing potential customers to keep continuous and steady sales in the future becomes as important as selling products. So, the content marketing is an effective way to develop potential customers. As the customer journey becomes longer, businesses need to deploy plenty of research on different stages of the customer lifecycle. Content marketing helps to educate the potential customer about the best practices in the industry.

        Make sure you are standing out the following,
             -  Video Usage: It's the right time to present your product video on websites.
             - Fast & Mobile friendly: Mobile continues to grow and attention span time continues to shrink.
             - Married it to SEO: If Google can't find your content on the internet, it might as well not be there.
            - A/B Test Everything: The subject lines, video ads, content length, the color of buttons are tested and tweaked.
           - Made Relevant Content - If your audience is looking for something, give them what they want.

4. On the B2B market, Company is as important as your Products: Your web-store visitor not only looks for product description but also your company information. They want to ensure that your company is trustworthy. If you want to win trust and recognition, pay more attention to the "About Us" page. List the key member's of the company and tell a story how their experience informs the product and corporate culture. Postive comments or past customers establish trust in the company.     
5. Select Effective Promotion Channels: Content cannot spread well without appropriate promotion channels. Buy some advertisement on ecommerce platform may expand the online shop exposure and increase page views. Social media channels like facebook, twitter and linkedIn are good choices. Also, join the conversation of forums related to your products. Share professional knowledge on the blog. Sending the promotional email are effective as long as the content meets the customer requirements.
             - Fill up the Business Page: Make sure your company profile is complete and robust. Users who are unfamiliar with the brand can quickly understand who you are and the unique value you offer
              - Post Awareness Content: Brands frequently post in-depth content to LinkedIn - either directly on the platform or by linking to the company blog. Also, include entry-level content as well.
           -  Participate in different LinkedIn Groups: Many marketers are intentionally involved in LinkedIn groups that relate to the industries. Follow your buyer personas to Groups related to their industries and offer genuine, unbiased help.

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