How to improve the engagement rate of our product in online/ eCommerce website?

   UX / UI Design: Great B2B UX makes users and developers happy. For a B2B application to be a successful user experience, it needs to fulfill the requirements from different angles like when we want the app to be useful and usable that needs to provide business value. So, apart from the user requirement, you need to make sure that stakeholders know how to use the product by defining buyer personas and usage scenarios.  The challenge to high feasibility UX designs are,

1. Fulfilling the User Needs

2. Achieve  Business Goal

3. Technological Constraints

  Good design not only provides a good user experience but saves money in the organization. It can be characterized as, 

1. Useful - by offering the right functionality through the app

2. Usable - by performing the desired task with application

3. Findable -  able to find what they looking for

4. Value - means create value for the business

5. Credibility - the design should be willing to trust and believe 

6. Desirability - application should motivate the user for the desired task

     This can be achieved by bridging the feedback gap. It includes writing user personas, usage scenarios, usability tests, surveys etc., Also, you should not forget to whom you are building the application like a customer, employee, colleague, suppliers, viewers. A persona is a realistic character representing a certain segment of the target group which creates efficiency and focuses on the needs of real users. In order to create a persona, you need to find their goals, priorities, behavior, etc., The usage scenario is a story in which the user of the application playing a leading part. It explains the context of use, what the user wants to achieve, considers, influences, and expects feedback. Every major design decision is motivated by the usage scenario. This can be added as an agile backlog in the product development lifecycle. In the requirement phase, there is more room for improvement that can be added to the prototype. In the agile development phase, the features are implemented on the fly. Finally, In the deployment, the user experience is rolled out. 

      Content Marketing is an approachable and scalable means of growth. There is a framework for massive organic growth. The building blocks of content marketing strategy are,

1. Goals

2. Research

3. Authority

4. Promotion

Goals:  Ultimately, it is winning google. It means the magic piece of your content that yields higher domain authority, higher conversions, and more traffic. However, all the content can not achieve all those things at the same time, but we need to find a magic piece of content to achieve this objective. So. We need to create a specific type of content to achieve this goal like 

1. Funnel content,

2. How-to content,  

3. Actionable content that generates higher conversion,

4. Inspirational content for more traffic, 

5. Viral/ Editorial content generates higher domain authority

Research: It is the strategy on which the keywords to rank for. The creation process should start with Keyword Research. It includes a high converting landing page, blog posts, and other gated content. The content organization is broken down into categories and subcategories which have more long-tail search queries that you can use in your content. So, create your chart that will better understand the theme and depth of the topics you write about for the right audience.

Authority: This brings the content authority. The content cluster establishing authority on google and the audience. For ex., to build the authority of the term " web design", you may need to create a piece of viral, inspirational, and how-to content. Ultimately, the content will support authority. It is good to create infographics.

Promotions: once you created the content, the next thing is to bring the content to the right people. You may need at least one blog post for more keywords to promote the content. Depends on the goals, the process will be varied. For ex. If you want high DA, our goal is to have high-quality backlinks and focus on promoting press for higher conversion and more traffic. You may need press mentions. For that, you need to write similar niches and anchor links.

User onboarding: It means bringing the users from point A(specific pain point) to point B, showing the solution that helps to improve the status quo. The onboarding occurs before they get in touch with solutions or land on the website. It starts with educational content, promotional messages etc., It is the first step journey that leads to success. Each step is an opportunity for your customer to improve their current situation with know-how information. Effective onboarding brings prospects to the desired outcomes as quickly as possible. It is time-to-value. The sooner you prove that your application provides value, the more engaged and active users will be.

             The onboarding phase will create permanent associations with your brand and product for the entire customer journey. The first impression of your software is an important component of a customer's success. So, you are the one who drives adoption by the internet with key features of the app at the right moment. The trial users looking at the following things,

1. The user signs up and moves on to the actual interface. He needs to understand what the product is designed for. What good actually to achieve with, and for what benefits the solution is presented.

2. The user understands the specific solution and why it is worth testing and exploring.

3. The user takes full-control over initial steps and tries to achieve quick wins. So, you need to eliminate the confusion that meets customer's expectations.

4 The user knowing the key features, the workflow, and integrate with other solutions as well.

Pursuing these goals increase the chance of trial users into paying customers. The user can able to access the service, software elements in user interface, and feel compelled to work with your application. You can make the product to be successful by knowing the customer's objective and enable them to reach it effortlessly. The user can have a solid understanding of a product to use its fullest potential. Product Manager should focus on the optimal customer journey and move on to designing it. The Road-Map to long-term relationships with your customers include the following things,

a. A smooth CX ( customer experiences ) throughout the entire customer journey by touchpoint

b. A great UX and thorough onboarding eliminates frustration, delay, and engagement

c. A great brand and awesome road-map with flawless customer-support

So, when you onboard your user, you need to make sure that you're addressing with a solution, the benefit of your product, and how to approach the issue etc.,  Instructional videos and generic Drip campaigns will improve the onboarding experience.

B2B Client Experience: B2B buying process has changed dramatically and sales in a traditional way are no longer effective. B2B Merchants looks for new ways to serve the client to digital orders. Sales become more complex, and increasingly over context-driven. B2B buyers are eager to research and determine a vendor that meets their needs. Clients want a seamless, consistent, flexible buying experience. So, your success depends on how you keep pace with their desires. With all the channels and touchpoints, there is a blend of self-service and assisted sales approaches are emerging as a solution. Understanding current B2B buyer profiles and their buying practices will help your business create the right customer experience and close more sales. Basically, they are demographically and geographically diverse and get up in digitally-enabled environments.

         B2B buyers are driven by rational, objective factors in making purchase decisions and they actually made up teams - different roles, different objectives, and perspectives. The ultimate objective for the seller company is to remove the pain points through the sales process. At the same time, the subjective and emotional factors will contribute to the final decision.

eCommerce Subscription: Businesses selling contracts that rely on subscription billing platforms.  This subscription platform employing your business must-have, a core feature set, an option to serve customers globally, automatic invoicing, and refund capabilities etc.,. A good subscription service platform support end-to-end retention processes and capabilities to fight churn. 

            B2B subscription will depend on your business size and needs. Small businesses primarily need to support for acquisitions, and they’re attracting the first critical pool of subscribers. Medium-sized business focusing more on retention. They develop a relationship with acquired customers and keep users engaged. Large companies need a recurring billing platform to support new markets or automate their internal process. So, you need to understand how often and what reasons your customer are using your product that enables you to get a recurring payment platform. Also, the reliable payment gateway for recurring billing is important to any subscription business. There are various product pricing methods that are considered for online products like,

1. Cost-based pricing: It is to identify how many units need to be sold to meet your expenses. This is good for establishing a baseline price.

2. Value-based pricing: You should understand the value that customers place on it and how they compare the product to competing products. The rule is that the customer should get a perceived value of 10x what they paid for a product or service.

3.Market-Oriented Pricing: It is based on your industry, trends, competitor price etc., The quality of your product is a large factor in using the product. The customer weigh the quality of your product against a competitor's product. People willing to pay more for good value. So, the price should leave an impression on would-be buyers.

4. Dynamic Pricing: Price change based on market demand weekly or daily. Raising and lowering price based on demand can help you hit more people. The tools like quicklizard , omniaretail will help companies for dynamic pricing.

5. Loss-leader pricing:  It is essentially a form of marketing. This is a type of pricing to attract buyers to their store and website. This form of pricing can be done by bundling low-cost items with higher cost items. So, this method requires a lot of knowledge about costs and margins.

6. Market Penetration Pricing: It is to start low to capture market share and rise the price to build on profitability. The main goal is to spark the curiosity of your prospects and entice them to become customers. But, it has risk that the customer may to choose to leave, once the price increases.

7. Anchor Pricing: It is for people who want to hunt for a deal. This is when a company makes regular price visible to buyers and regularly sells it at a discount.