Curated content describes credibility, authority and helps position your company as a thought leader. It can help you to build brand awareness, generate leads and drive conversions. High-quality content directly impacts the effectiveness of your search engine optimization and social media marketing efforts. The posted articles, illustrations, and infographics will become an asset that can draw traffic for months and even years to come.
It is important that you address evergreen topics that are relevant to your business. Suppose you are selling office supplies, relevant evergreen topics include " Different types of pencils or pens when to use them" or " How to keep your office desk for the productive work?". The key to creating evergreen content is to add a unique viewpoint to popular topics. If you have a specific niche market, look for the long-tail keywords that have the volume making your evergreens even more valuable. The topics that are relevant to the foreseeable futures are considered evergreen content. Consider basing your evergreen content pieces around keywords you'd like your site to rank for. Follow the basic SEO techniques like on-page keyword optimization, making use of your images alt text, social sharing buttons etc.,
Here is an overview of valuable content,
Content marketing strategy starts with the target audience and dives deeper into understanding your brand's expertise and unique value proposition. Here are some fresh ideas to get you started,
* Narrow your Topic: Write simple, specific topics that are more grabbing like "Guide to powerful Kick Techniques" or "How to improve the website Speed?" etc. Broad topics tend to be shorter keywords or head terms with more competitions.
* Link Posts Together: If you are doing the complete guide on a topic, divide the broad topics into narrow and then link those articles together. This is great for SEO and let readers solve a specific need while guiding them to additional relevant articles.
* Repurpose your Best Content: Reformat your content for different mediums appealing to more audiences and extend your reach.
* Showcase User-generated Content: Use reviews and customer submitted the photo as part of your content strategy. These act as a social proof that your customers love your products and also other shoppers make the first purchase.
* Create product videos for your products: Create demo videos or explainer videos for your products to highlight their value. This will help shoppers to understand how they benefit from your product and possibly help them to purchase.
Align your content strategy with your sales funnel. Content strategy gets results because of its tasks involved in creating, managing, distributing and measuring the content with strategizing to change the relationships that customers have with the brand through content in order for the company better meet its business objectives. Brands looking to broaden their content presence in order to better inform and involve consumers. Content Strategy workshops build on vision, mission and values, Brand positioning, Brand storytelling and customer experience workshop etc.,
Here are the things to focus on building a content marketing strategy that boosts low conversion rate,
1. KPI's for your content strategy: KPI's will tells that you are achieving the target or not and how much effort to put on. Choose the KPI that indicates progress towards your goal.
Here are the KPI's that you should always document,
* Time spent on a blog or other contents like ebooks, whitepapers and so on
* Bounce Rate on average views of your post
* Social media shares & Conversions
* Comments posted & inbound links generated
2. Map your Content Strategy to your Marketing Funnel: It is important that creation procedures related to various stages of the marketing funnel. Streamline your content strategy that engages with your target audience. Here is the process
* Build a content calendar and publish a couple of articles over a month or so
* Strategise your content that has no more than 2 keywords per month
* Move to the next set of keywords from the pool of targeted keywords in the next month
3. Focus on the Purpose of your content: when you have an idea of content strategy, it is important to figure out your audience. See what you are targeting, what problems you are trying to alleviate for your audience, where to fit in etc. Keep content short and to the point. As a business, you need to have diverse content creation and distribution strategy. Most successful business owners invest in a variety of verticals in content marketing strategy like blogging, infographics, ebooks, Whitepapers etc.,
4. Write for the website: People come to your website with specific tasks in mind. When developing site content, keep users tasks in mind and write to help them to accomplish those tasks. Perform tasks analysis and analyze metrics to better understand what users are looking to accomplish. knowing users' tasks help you identify,
* Content to feature on your landing page
* Page headlines and sub-headlines
* Logical structure of the page content etc.,
In order to get results from your content marketing efforts, you need to give it a time.
5. Create Linkable Content: The first step is to understand why people should link to your material and find ways to gain their support. Because your content might help someone else; You can do in this way,
* Support an article with reference
* Share the authoritative content (e.g research, ebooks)
* Provide original research and insights
* Share the visual assets( infographics, charts &diagrams, videos )
Content is not simply a clever place to insert internal links for indexation, but also to aid our sites UX. Bold content links make them visually stand out from the rest of the content to click on them. Relevancy is key because irrelevant links will disrupt your UX and result in bounces.
And, ensure that webpage contains no broken links. If so, redirect those links to relevant web pages. Additionally, make sure that any linked web page is not more than one click away from a conversion page and always contains a call to action in a reach.
6. Identify your Primary audience and their pain points: Find out what your audience is struggling and what content could be created to help answer their questions. Consider talking to these people and think about how your products can be developed for your customer,
* Customer Service
* Sales
* Technical Support
* Product Marketing & Management
* Social Media Marketing channel
7, Get Ideas from popular Content: You can try picking out ideas that have already been successful and research what has worked for your target audience before. Then, come up with topic ideas based on those findings. You can use the tools like Buzzsumo, contentgems to find trends and popular topics. The goal is to create something completely fresh based on those results. A great way to help index your content is to place link tags, or keyword tags on content that will communicate to search engines the topic of that landing page.
8. Internal Content Linking: It is the process of connecting particular page to your site to another page. If you think SEO as a house, internal linking is the framework of the house. Internal linking provides the flow of traffic. Neglecting internal linking cheats you out of essential traffic, engagement and shares. If you are not using your content as a foundation with which to link back to other content, you are helping your audience to neglect you. Internal linking doesn't work if you don't have an existing base of content and aren't adding new content to it all the time. Here are the things you need to do to start reaping the benefits,
* Keep your internal content links heavy
* Make your Anchor Text Descriptive
* Audit & Update Internal Links
* Link to several internal pages in every post
* Keep your links logical
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